Social media specialists are almost mandatory nowadays. With the rising popularity of social media over the last decade and brands utilizing these platforms to advertise their products and services, it is a necessity to include social in your marketing efforts. Social media specialists can help you hack any issues you are having with social marketing. We have broken down what exactly a social media specialist does and how they can benefit your business. Keep reading for more information!

 

What is a social media specialist? 

A social media specialist is in charge of overseeing social media accounts for a business. Social media specialists have many different responsibilities, but their overall goal is to increase engagement and improve ROI. Not using social media as a medium to advertise on is like putting a doorstop on your door. You will not be able to achieve as much in your marketing efforts if social media is underutilized. These specialists make sure businesses are using social to their fullest potential. After all, the days of companies having the option to use social media is ancient history. Social media is an absolute must now.  

 

What are their responsibilities?

As mentioned above, social media specialists have many different responsibilities. Generally speaking, social media specialists are responsible for creating and publishing content on social platforms like Facebook, Instagram, and Twitter. Their goals include things like improving brand awareness, growing an audience, and boosting sales. Social media specialists may also be responsible for devising social media strategy, copywriting, and community engagement. 

Social media specialists usually take the lead in responding to online comments and coming up with content for social posts and ads. Social specialists create consistent engagement with a business’s target audience and work to maintain the engagement received back from the audience. 

 

 What can a social media specialist add to your business?

Because of social media specialists’ expertise on social platforms, they bring a lot to the table in terms of social marketing. When finding a social media specialist for your business, find one that can perform an audit on your current social media situation. A social media specialist should be able to monitor your current standing and find things that may be lacking in your strategy. Things like response time and quality or volume of social posts should be reviewed and determined if any changes need to be made. A great social media specialist can find potential emerging platforms outside of the traditional Facebook or Instagram to boost your business’s social marketing.

We have detailed a few things that social media specialists bring to the job, though there are many more things they can add to a business. 

 

Engaged in social media

When using social media to increase your business’s audience, posting at random times with no plan or calendar will not do you any good. Remember that social media is not one of those set-it-and-forget-it advertising mediums, it requires constant adaptability and planning. The beauty of social media being used as a way to engage with your audience is that it is a two-way conversation. Audiences like knowing that the brands they care about also care about them. That is where a social media specialist comes in. 

Social media specialists can and should be plugged into your business’s social pages to monitor them for reputation management and user engagement. They can respond to user interactions regardless of their nature. These interactions and feedback provide great insight into what works and what doesn’t. Take feedback seriously and use it to show that your business is listening and you care about your audience.  

 

On top of trends

Another very important thing that social media specialists bring to the table is their ability to stay on top of trends. The worlds of social media and marketing are constantly changing, so your social media specialists’ ability to remain tapped into the latest trends will give your business an upper hand. The social media specialist can adapt your marketing strategy to align with these new changes based on these latest trends and updates. Social specialists have a keen ability to notice trends that are currently happening or will happen soon. With this information, they can change campaign objectives and published content to ensure clients achieve the goals they set.    

 

Storytelling and aesthetic skills

The social media specialist is the voice behind a company’s social channels, so a great specialist should have strong storytelling skills. Social media specialists bring strong writing, editing, and storytelling abilities to set the right tone across your business’s social pages. 

The visual aspect of social media is just as crucial as the copy. Visual components define a company’s presence and create a recognizable brand. It is not just words that contribute to a company’s aesthetic, but visual helps to further create a cohesive presence across all channels. This will aid your company in building awareness and retaining an audience.  

 

Social ads

The best social media specialists have experience with paid social advertising and understand how paid ads work. Through audits and some analysis, social media specialists can best understand which platforms work for your business specifically. Utilizing social ads will help to boost your company’s potential leads and will improve brand awareness. 

 

Social media specialists can add many benefits to your company and your marketing efforts. If you are struggling to find a social media specialists that fit your business’s needs, we have got you covered. Our team of social media experts are always eager to help your business with paid social advertising and social media management. Get in touch with us today to learn more about starting your social journey with us!