Which Marketing Books Should You Be Reading?
Marketing books can be wonderful resources for bettering your strategy. Experts and marketing fiends alike have put together a wide variety of books to help anyone enhance their marketing strategy and advance their business. But with so many books available, how do you know which ones are the best? You can’t possibly read every single marketing guide out there so you should know which ones are worth investing the time into. We have put together a list of some of the best marketing books aimed at helping any business improve its strategy.
This Is Marketing: You Can’t Be Seen Until You Learn To See – Seth Godin
Taken from our personal Click Control Marketing library, this marketing book by Seth Godin is designed to show anyone how to do work that they are proud of. No matter the business you run or the industry you fall within, Seth wants to show anyone how to be proud of their business. According to Godin, the best marketers do not use customers to solve their business problems. Instead, they use marketing to solve customers’ problems.
This book has been crafted to help anyone with any product or service reevaluate the way their business is presented to the world. It is imperative to create meaningful and lasting connections with the people who are interested in your products or services, and this book helps you to do just that. It teaches how to build trust with your target market and examines why the best way to achieve your own goals is by helping others become what they want. We highly recommend!
Buyology: The Truth And Lies About Why We Buy – Martin Lindstrom
In Martin Lindstrom’s 2008 marketing book, taken from our library as well, he examines what really influences buyer decisions in today’s modern world of loud and cluttered messaging. Lindstrom conducted a three-year, seven-million-dollar neuromarketing study and all of his findings are presented in this book. The study took a look into the brains of about 2,000 volunteers from all across the globe and measured them as they experienced all sorts of ads, commercials, logos, products, and brands. This study and the compiled findings answer huge marketing questions that drive us to buy. We recommend this read for anyone looking to understand their consumers better.
Accelerating Your Agency: An 8 System Playbook For Growing Your Agency Faster – Jason Swenk
This is the last selection from our company library and was written by Jason Swenk, a digital marketing expert. Swenk recognizes that many business owners may struggle to grow their business and this can cause frustration and an overwhelming feeling that stunts business growth even further. Many business owners’ frustration comes from their limited access to the best systems and processes to scale how well their business is doing. This book is for all businesses big and small, startup and veteran businesses, or anyone looking to improve business knowledge. The book breaks down Jason’s 8 systems for achieving the growth you want and understanding your business better. This read is perfect for anyone wanting to better understand business and avoid common pitfalls. We recommend this one for anyone that feels stuck in a rut and is looking to kick their strategies and business into gear.
Integrated Marketing Communications: Putting It Together And Making It Work – Don Schultz, Stanley Tannenbaum, and Robert Lauterborn
While this read does not come from our own personal collection, it is still a great resource for those looking to beef up their communication. This book stresses that everything about a business can be copied, with communication being the exception. Schultz, Tannenbaum, and Lauterborn show marketers how to get back on track and detail how to utilize consumer information to put together a multi-channel communication strategy that reaches a unified message. It’s all about putting an integrated program into place and tackling the questions that often impede marketing decisions.
The Ultimate Marketing Engine – John Jantsch
John Jantsch teaches readers how to develop and put into place a system to take every customer where they want to be while instilling that strategy comes before tactics. During this read, you will learn how to narrow your focus so you can choose only the customers that best fit your business. It is incredibly important to construct a perfect customer journey and grow your business with those customers, and by the end of this read any business owner or marketing specialist will be able to do just that.
In the modern world, it can be an almost impossible task to cut through the noise and the activity of today’s marketing. But creating long-lasting relationships with customers can be the make-or-break aspect of a business’s marketing. John Jantsch helps any marketing professional or business owner achieve those relationships that are so imperative.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy – Eli Schwartz
Great search engine optimization, or SEO, can be a huge factor in taking your business to the next level. It can be difficult to know what exactly will drive sales, traffic, and leads. Schwartz says that the key to standing apart from your competition is a balance of creativity and logic in your search engine marketing. Whether you are brand-new to SEO and want to better understand how it works or you are a seasoned veteran with experience in SEO and want to learn how to optimize further, this book is perfect for you. Eli digs deeper into the logic and theory behind SEO and teaches you how to develop your own system that measures where your SEO tactics are faltering.
