Why Is It Important To Be Active On Social Media?
Having a presence on social media has become a basic pillar in any marketing strategy. This is because of its proximity to your customers, wide reach, and effectiveness. As of January 2021, there are a reported 4.20 billion social media users across the globe. With that many active users on an almost daily basis, incorporating an active social media presence into your company’s marketing strategy is essential. Here’s why your company should have an active social media presence.
#1. Boost Brand Awareness
Putting your brand out on social media provides a great place for people who have never heard of your brand before to discover you. Having active social media allows you to easily boost your brand awareness to your targeted audience. Social platforms enable you to send targeted ads. Sending more relevant ads to your target market based on their likes and preferences, that target market is more likely to follow your content. Many customers use social media platforms to discover new products and new companies.
#2. Increase Web Traffic & Leads
Since social media does allow you to reach out to your targeted audience you are much more likely to see additional traffic coming in and bringing in quality leads. Being actively present on social platforms can lead to higher website traffic. The more you actively engage with customers and social users, the better relationship you will develop. These strong business-to-buyer relationships tend to result in higher quality leads and more web traffic as many trusting customers will be more likely to recommend you to friends and family.
#3. Improve Brand Recall & Stay Top Of Mine
Creating a quality social media campaign for your business can create a lasting memory for current and potential clients. If social users are able to identify your brand easily, it removes a few steps needed to get those users to convert. Social media is an excellent way to increase your business’s visibility among users and improve ad recall as well. Many social media users log into their accounts at least once per day, and many log in multiple times throughout the day. With potential customers being that active daily, it lends many opportunities to connect with them every single time they log in. Be sure to keep your posts on social media entertaining and engaging, that way followers will be excited to see your future content on their feeds.
#4. Humanize Your Brand
Social media provides the ability to create real human connections between your brand and customers. One of the best things you can do as a brand on social media is to be authentic. Being authentic builds trust and trust leads to driving new business. Create a discussion about your brand values and how your product can benefit. Showcase how you put your employees and your customers before anything else.
#5. Partner With Influencers & Build Brand Credibility
Social media offers an advantage that may be out of reach in other forms of advertising. This advantage is utilizing the platform’s many spokespeople and influencers to promote your products or services. When influencers, whether they are celebrities or platform spokesmen, their followers establish value and credibility in your brand. Their followers are more likely to buy from you now or in the future. Finding influencers that may benefit from your product or service is a great way to rep your brand without breaking the bank, while also showing potential customers how your product or service works.
#6. Provide Customer Service & Support
Many people automatically expect their favorite brands and businesses to be active on social media. Social users will seek out these brands on social platforms for customer service needs. These same users also expect brands to respond to their customer service needs in a timely and effective manner. So many social users flock to platforms to air their complaints about a business or product in the hopes that the business themselves will see it. If you can position yourself as a business that is on top of responding to customer service needs from users, your credibility as a business that cares will improve. Remember that it is just as important to keep an existing customer as it is to gain new ones.
Is Your Company Active On Social Media?
When developing your business’s marketing strategy, be sure to include social media as a means of getting your business out there. Social media comes with many benefits and is mostly free so you don’t have to worry about racking up a huge bill just to get the word out about your business. If you are interested in running social media campaigns for your business, look no further than Click Control Marketing. Our dedicated Social Media Strategists will work with you to develop a campaign that fits all of your needs. Call us today to learn more about getting started!